Claim OwnershipDance Studio Advertising | The Podcast
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© Copyright 2025 Bryce Conlan & Kristian Altuve
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Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
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Studio owners don’t fail because they dream too small—they fail because their goals are emotionally cluttered and operationally unclear. In this holiday reset episode, Bryce Conlan walks you through a smarter, saner approach to goal setting that avoids burnout and builds real momentum.You’ll learn why more goals mean more stress, how to define a “season of focus,” and the 3-question test that filters fluff from high-impact growth. Plus, Bryce shares the story of a studio owner who doubled her dancers with one clear priority.If you’re ready to simplify, refocus, and make 2026 your studio’s best year yet, this episode is your starting line.Follow + review the show to stay sharp all year long.
What if the real issue in your studio isn’t how hard your staff works—but how unfairly you treat yourself?In this episode, we flip the script on fairness. Most studio owners bend over backwards to be “fair” to their team… while silently tolerating burnout, resentment, and blurred boundaries. But here’s the truth: if your systems are built on self-sacrifice, they will eventually collapse.Inside:Why overaccommodating your team creates long-term dysfunctionThe hidden double standard studio owners rarely seeHow to reset expectations—and build a culture that’s fair to everyoneThis is a must-listen if you’ve ever thought, “I just want to be fair,” but end up feeling taken advantage of. Fairness isn’t about doing more for others—it’s about designing a system that works for you, too.Follow + review the show to get new episodes every week.
Parents aren’t flaky—they’re drowning. In this episode, Bryce Conlan unpacks the cultural shift behind the “too busy” epidemic and how it’s silently sabotaging your enrollment, retention, and follow-up. You'll discover why traditional studio models are clashing with modern family bandwidth—and what smart studios are doing instead.Learn the 3 hidden reasons parents feel overwhelmed, why simplicity is your new superpower, and how to reframe your offers for today’s exhausted buyers. Whether you're seeing higher drop rates, ghosting trials, or resistance to commitment, this episode gives you the clarity and tools to adapt—without lowering your standards.Follow + review the show to stay sharp, strategic, and ahead of the curve.
When Dotty Hancock took over a dance studio fresh out of college, she inherited a pile of bills, no reserves, and zero financial training.Fast forward 25 years—she’s debt-free, owns her building, pays herself well, and has turned her business into a long-term wealth engine.In this episode, Dotty and Bryce unpack:The financial trap most studio owners fall intoWhy charging “just enough” is costing you everythingHow to break free from credit card dependenceAnd what it takes to build a business that funds your futureDotty doesn’t teach theory—she lives this. If you’ve ever felt stressed about money or unsure how to scale your studio with stability, this episode is your next step.🎧 Follow + review the show for more dance studio growth strategies.
In this special Thanksgiving episode, Bryce Conlan shares a transformative truth: gratitude isn’t just a feeling—it’s a strategic leadership tool. When enrollment is down, bills are up, and burnout looms, practicing thankfulness can feel optional or even fake. But that’s exactly when it’s most powerful.You’ll discover how gratitude resets your brain, shifts your decision-making, and turns reactivity into resilience. Backed by science and real studio stories, this episode reveals how focusing on what’s working—even in chaos—creates momentum, leadership clarity, and morale.If you’ve felt stuck, overwhelmed, or on the verge of burnout, this is the mindset reset you didn’t know you needed.Follow + review the show to get more tactical and transformational insights every week.
Facebook just changed everything—and most studio owners don’t know it yet. In this episode, Bryce Conlan and DMM co-founder Kristian Altuve break down Meta’s silent rollout of the “Andromeda” algorithm update that’s quietly killing ad performance for dance studios.You’ll learn what’s really behind the skyrocketing ad costs and disappearing leads, why your targeting tactics no longer work, and how to adapt fast using “creative portfolios” and full-lifecycle marketing.This isn’t about panic—it’s about positioning. If you run Facebook ads (or plan to), this episode is your essential roadmap to stay profitable in 2025.Follow + review the show to stay ahead of the curve—and protect your studio’s growth.
What’s more important—beautiful branding or bold results?In this episode, Bryce Conlan breaks down a crucial but overlooked truth: many dance studios are losing leads because they prioritize pretty over performance. From misleading Canva templates to confusing offers, studio owners often sabotage their own growth without realizing it.You’ll learn why clarity crushes cleverness, how a “bad-looking” ad can outperform a polished one, and the three mindset shifts every serious studio owner must make to scale. Whether you're running Facebook ads or refining your free trial offer, this episode will challenge your assumptions and sharpen your strategy.🎯 This isn’t theory—these insights are drawn from 600+ real-world ad campaigns.Follow + review the show if you’re ready to grow with data, not decoration.
Most studio owners retreat during economic downturns. But the smart ones? They double down—and grow.In this powerful episode, Bryce Conlan reveals why fear-based decisions kill momentum and how visibility is the real currency in uncertain times. You'll hear real stories of studios that grew—dramatically—by zigging while others zagged. Learn the 3 mindset shifts that separate high-performing owners from the rest, why cutting your ad budget is a silent killer, and how to turn existing students into a 50% revenue boost.If you're serious about growth—even in a slow economy—this episode is your roadmap.Follow + review the show to never miss an episode.
What if one five-week offer could bring in 35 new students—even if you think your schedule is full?In this episode, I sit down with Susan Florkiewicz, a veteran studio owner of 37 years, to unpack how her first-ever winter mini session sold out two classes in just 10 days. She shares why she initially doubted it would work, what turned the tide, and how she generated real revenue and re-enrollments without touching her main programs.You’ll hear how she positioned it as a gift-worthy holiday experience, got grandparents excited to purchase, and how she's rethinking her entire enrollment strategy.If you've ever thought, “I don’t have time, space, or staff for anything extra,” you need this episode.Follow + review the show for more real-world growth strategies.
What if the biggest threat to your studio's success isn’t enrollment—but how you manage your money?In this episode, I sit down with studio owner and studio life coach Ginger Haithcox to unpack the real financial struggles dance studio owners face—from not paying themselves to drowning in discount culture. Ginger breaks down the path to building a business that’s peaceful, profitable, and sustainable—even if you're starting with messy books and zero margins.We cover revenue vs. profit, why budgeting isn’t punishment, and how to pay yourself even if your numbers are scary right now. Whether you’re undercharging, over-discounting, or simply stuck in survival mode—this is your wake-up call.Follow + review the show for more grounded, high-impact conversations like this one.
If your dance studio ads aren’t delivering leads, it’s not the algorithm—it’s the content and offer.In this episode, Kristian Altuve (Co-founder & Client Success Lead at Dance Motion Marketing) reveals the two most overlooked elements that make or break studio advertising: scroll-stopping content and irresistible offers. You’ll learn why focusing on kids under 12 is your ad budget’s best friend, how to run a high-impact “Content Day,” and the small copy tweak that slashed lead costs from $40 to $10.Whether you're DIYing ads or working with an agency, these strategies can dramatically improve ROI and save you thousands in wasted spend.Follow + review the show to keep getting real strategies that help your studio grow 🎧
Most dance studios are using templated ads—and paying top dollar—for campaigns that were never built to work long-term. In this episode, Bryce Conlan breaks down the real danger of “set it and forget it” ad strategies, why they stall fast, and what smart studio owners are doing differently.You’ll learn the critical difference between templated and templatized ads, the hidden costs of high-volume vendors, and why customized advertising is the only sustainable path to real ROI.If you’ve ever felt like your ads aren’t connecting—or worse, that they look just like every other studio’s—this is your wake-up call.👉 Follow + review the show for more strategy that actually works.
Most studio owners know they should make follow-up calls—but the phone feels terrifying. What if they say no? What if you feel rejected?In this episode of Dance Studio Advertising, Bryce Conlan unpacks the psychology behind phone fear and shows you how to transform it into your studio’s secret weapon. You'll learn why the phone still works in 2025, how to make calls without feeling pushy, and the three critical moments every studio must call: after a trial converts, doesn’t convert, or no-shows.You’ll also hear a story about a $318,000 contract won by just calling back, and a powerful tip to boost callback rates by 66%.Afraid of the phone? This episode will shift your identity—and your enrollment numbers.👉 Follow + review the show to keep these growth strategies coming.
Most studio owners think they need more students. But what they really need is a strategy that works—and the readiness to implement it. In this episode of Dance Studio Advertising, Bryce Conlan breaks down the myths that hold studios back, the real work growth demands, and the three qualities every successful studio owner shares: coachability, readiness to work, and a long-term vision.Whether you’re running on fumes or aiming to scale, Bryce offers practical insights to help you self-assess and make smarter decisions. He also shares real-world case studies—like how Carissa grew from 69 to 455 dancers in four years—so you know what’s truly possible when you commit.This episode is a wake-up call... and a roadmap.Follow + review the show for weekly growth insights!
Struggling to grow your dance studio? The problem isn’t enrollment—it’s leadership. In this episode, Bryce Conlan reveals the invisible ceiling that caps your studio’s success and why adding more students can actually magnify your problems.You’ll discover the 3-part formula for sustainable growth: grow yourself, grow your people, grow your business. Learn how your personal mission, values, and culture directly shape your team’s behavior, your customer experience, and your long-term results.If you’re constantly solving team drama, feeling burned out, or stuck in the day-to-day, this episode gives you the mindset and tactical shifts to break free.📞 Book your free studio growth strategy call at dancemotionmarketing.com👉 Follow + review the show for more no-fluff strategies that actually move the needle.
If your enrollments feel soft, you're not imagining it. From falling GDP to collapsing container shipments, the early signs of economic slowdown are here—and studio owners are already feeling the squeeze.But here’s the truth: recessions don’t kill studios. Hesitation does.In this episode, Bryce Conlan breaks down the 5 critical moves to recession-proof your dance studio—using strategies forged during the pandemic and proven to drive growth when others pull back. From retention tactics to marketing mindsets, you’ll learn how to position your studio to grow even in uncertain times.Don’t cut the very thing that brings people through your door. Leverage this moment to accelerate, not retreat.Follow + review the show to stay ahead of the curve.
Brittany Thompson didn’t run a sale. She didn’t offer a free trial. She didn’t even write a clever ad.She sent one text message—and 50 dance moms registered their kids that day.In this episode, you’ll hear exactly how she did it. No fluff. No theory. Just a real studio owner who cracked the code on follow-up and built a system that keeps working while others beg for signups.You’ll discover:The exact mindset shift that turned her studio aroundWhy most “dead leads” aren’t dead at all (you just stopped asking)How to build a culture that enrolls for you—even if you’re not watchingIf you’re tired of guessing and ready for numbers that slap, this one’s your wake-up call.🔔 Follow and review the show—because this kind of clarity doesn’t come often.
Fall 2025 has studio owners asking, “What am I doing wrong?” The data says: nothing. You’re swimming against macroeconomic headwinds—families spending less, enrollments down as much as 50% in many markets. In this episode, Bryce reframes your strategy: in a downturn, marketing’s job isn’t always growth—it’s preservation. Build a fortress first, then expand. You’ll learn how to separate micro vs. macro forces (so you stop blaming the wrong thing), reset targets, and deploy “maintenance marketing” that protects revenue while positioning you to capture demand rebounds—especially the January bump that can outperform September. Keywords: dance studio marketing 2025, enrollments down, macro trends vs micro trends, preservation marketing, DMM, trade war and costume pricing, inflation and family spending.Follow + review the show to help more studios hear this—and if you want a tailored plan, book a free Studio Growth Strategy Call at Dance Motion Marketing.
Fall 2025 isn’t business as usual—it’s war for loyalty.In this episode, Bryce Conlan blows the whistle on DropTober—the quiet student exodus that blindsides studios every fall. With enrollments down and parents more selective than ever, your first 90 days with a new family aren’t just important—they’re make-or-break. Bryce unpacks how to choreograph a world-class onboarding experience that builds bulletproof retention before the drop-off ever starts.You’ll learn why moms form long-term judgments in week one, how to build a Ritz-Carlton-level studio experience, and what systems your team must have to keep new families loyal.Don’t just fill your studio—keep it full.Got questions? Get answers at dancemotionmarketing.com/askFollow + review the show to never miss an episode.
At the Energize conference, Bryce Conlan hit the floor with a mic in hand—and studio owners brought the real questions. From struggling ad performance to lead quality, retention pain points to marketing overwhelm, this episode captures the raw concerns dance studio owners are facing right now.You’ll hear candid conversations about:The real ROI of Facebook and Instagram adsWhy free trials aren’t converting—and how to fix itWhat to do when a competitor poaches your dancersLow-cost strategies to boost enrollment fastBryce breaks down what’s working, what’s not, and what to focus on if your marketing feels stuck. If you’ve ever wondered, “Am I the only one dealing with this?”—this episode proves you’re not.🤔 Have a question? Ask it at dancemotionmarketing.com/ask🎧 Follow + review the show if this helped. Share it with a studio owner who needs it.
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